James Carville standing in front of a crowd: The Democratic strategist James Carville. AP Photo/Andrew Harnik© AP Photo/Andrew Harnik The Democratic strategist James Carville. AP Photo/Andrew Harnik
  • Carville decried "wokeness" and said that Democrats need to speak the language of regular Americans.
  • "It's hard to talk to anybody today ... who doesn't say this," he said.
  • Carville said that Democrats should speak about race, but in a way that connects with people.
  • See more stories on Insider's business page.

Veteran Democratic strategist James Carville said in a recent Vox interview that the Democratic Party has a "wokeness" problem and stressed that the party's candidates need "to speak the way regular people speak" to earn their votes.

RECOMMENDED
Black Tactical Vest
Microsoft Ads
Deals for Vest
Microsoft Ads
Dirt Bike Graphics
Microsoft Ads
Ranges for Sale
Microsoft Ads

During the wide-ranging discussion, Carville, who rose to fame as the chief strategist of former President Bill Clinton's successful 1992 campaign, said many Democrats agree with his standpoint but are hesitant to speak out.

"Wokeness is a problem and everyone knows it," he said. "It's hard to talk to anybody today - and I talk to lots of people in the Democratic Party - who doesn't say this. But they don't want to say it out loud."

He added: "Because they'll get clobbered or canceled. And look, part of the problem is that lots of Democrats will say that we have to listen to everybody and we have to include every perspective, or that we don't have to run a ruthless messaging campaign. Well, you kinda do. It really matters."

Democrats often use words and phrases that are foreign to the very people that they're trying to forge relationships with, which often yields a less-than-desired result, Carville said.

"I always tell people that we've got to stop speaking Hebrew and start speaking Yiddish," he told Vox. "We have to speak the way regular people speak, the way voters speak. It ain't complicated."

Read more: This millennial GOP congressman voted to impeach Trump. Now he's trying to save his party from going off a cliff.

Carville praised President Joe Biden's first 100 days in office and said that one of the president's strengths was his dismissal of "faculty lounge" politics, which the native Southerner defined as "people in faculty lounges in fancy colleges" that "use a different language than ordinary people."

"They come up with a word like 'Latinx' that no one else uses," Carville said. "Or they use a phrase like 'communities of color.' I don't know anyone who speaks like that. I don't know anyone who lives in a 'community of color.' I know lots of white and Black and brown people and they all live in ... neighborhoods."

He added: "There's nothing inherently wrong with these phrases. But this is not how people talk. This is not how voters talk."

Democrats should discuss race and racial injustice, but in a way that connects with people, Carville told Vox.

"We have to talk about race," he said. "What I'm saying is, we need to do it without using jargon-y language that's unrecognizable to most people - including most Black people, by the way - because it signals that you're trying to talk around them. This 'too cool for school' s--- doesn't work, and we have to stop it."

Carville emphasized that the way in which the party speaks to voters reflects a simple math issue.

"If Democrats want power, they have to win in a country where 18 percent of the population controls 52 percent of the Senate seats," he said. "That's a fact. That's not changing. That's what this whole damn thing is about."

Read the original article on Business Insider