Camera controller versions | CRUS Message Board Posts


Cirrus Logic Inc

  CRUS website

CRUS   /  Message Board  /  Read Message

 

 






Keyword
Subject
Between
and
Rec'd By
Authored By
Minimum Recs
  
Previous Message  Next Message    Post Message    Post a Reply return to message boardtop of board
Msg  5603 of 5640  at  2/3/2023 8:56:35 PM  by

AZWarrior


Camera controller versions

In the below, is John talking about one version of a camera controller chip being sold into multiple generations of the iPhone, ie. CamController 1.0 sold into iPhone 12, iPhone 13, iPhone 14, with Cam Controller 2.0 destined for iPhone 15

Or

CamController 1.0 sold into iPhone 12; CamController 1.1 (slightly modified) sold into iPhone 13, CamController 1.2 sold into iPhone 14?

Yes. Its a significant feature enhancement. I think the biggest challenge around for you and for us, I think around the camera controller content, is when you take into account the differing attach rates across skews within a generation, the differing attach rates across generations, and then the different products from us ourselves with different ASPs, that gets very, very difficult to analyze. So weve tended to talk in terms of blended ASP just the total value of the camera content. Obviously beginning at baseline back in back three generations ago where we indicated it was in line with an amplifier, and then we saw a step up that was of the order of $0.20-ish from there. And then saw something similar beyond that.

And then as we go into the next cycle, well see another incremental step up. But the benefits that we get from higher value content of which this is, is really elongated over a number of years because it will cascade down through the models most likely, and then wash through subsequent generations as well.


     e-mail to a friend      printer-friendly     add to library      
|  
Recs: 2  
   Views: 0 []
Previous Message  Next Message    Post Message    Post a Reply return to message boardtop of board

Replies
Msg # Subject Author Recs Date Posted
5604 Re: Camera controller versions gr0operator 1 2/4/2023 12:10:50 AM




Financial Market Data provided by
.
Loading...