|
|
|
|
||
Would encourage all to listen to the two recent conferences."Really, I think if anyone who knows Cirrus Logic or has followed us for us to make a comment that we feel that FY2020 will be a growth year then there has to be a good reason and has to be something different than just waiting to see how many phones are sold or volumes. So, we do have content opportunities. We have customer expansion that we see in 2020." "Yeah, I've been enabling the style of ANC, the continuously adaptive ANC, which is really required for a non-sealed kind of ear bud form factor. I mean that’s an incredibly challenging signal processing intensive kind of application. But on the long-term view, we definitely feel like there is an opportunity to develop products and instantiate ANC technology and basically all have such form factors, inclusive of that kind of purely wireless untethered style headphones. Obviously, in that form factor, every single microwatt counts, because the batteries are so small. And so that requires customer and collaboration around just the trade offs on performance, features and functionality and of course power." Wireless Apple Earbud type. On the near-term basis, we continue to develop headset related products that service wired and wireless. None of them are truly optimized in terms of power for the untethered form factor, but we do have several designs in ANC headphones from leading OEMs that are wireless, but they tend to be the over-ear, on-ear or even wired together kind of tethered wireless headsets. But on the long-term basis, yeah, the feasibility we think is there. Other types The plan is largely on track and in line with the kind of revenue contribution in that fiscal year 2021 timeframe. Voice Bio time frame. CY 2020 <Q – John Vinh>: Okay, I think we have time for one more question. Last question from me, for you Thurman or Carl or for both of you is, you’ve obviously given me with a lot of investors saying and that would allow investors over the last several quarters. But what do you think is the biggest misperceptions that most of the investors have of Cirrus Logic? <A – Thurman K. Case>: From just a general standpoint, I think, that they believe that a slowing of the smartphone market is really going to stagnate our ability to grow in the longer term. And I think that's a misconception. We have a lot of opportunities to expand content. We have, as Carl, I think, mentioned multiple places where we can expand content with the existing customers and with new customers, which doesn't necessarily need significant volume growth of the smartphone market as a whole to grow. "And also that our technology has opportunities in adjacent areas, I think, haptics is one that we're already talking about. But there are more of those where it's not all going to be related to what you see today. So I think the misconception is really tying us strictly to smartphone and its ability to grow or not grow as we move down – move forward. Carl? Thurmans answer floored John. Absolutely. When it comes to the growth strategy, even within the smartphone market or the context of the smartphone market where units are flattening out, we have 3 Cs I guess of potential growth. Customers, category and content. So customers, we are very successful with the number one mobile OEM. We have a great track record and a lot of success with the number 2 and we're very proud now to be serving the number 3 in the smartphone market. But we have a lot of opportunity beyond that. We've been relatively concentrated in 1 and 2, we see a lot of opportunity and growth to grow in other customers and take them our technology and products. By category, I mean predominantly tier, so our volumes and revenues have been really concentrated in high tier devices, so flagship devices. That is to be expected when features like stereo playback or voice activation, always-on voice activation typically enter the market at the flagship level. But these are features which are already penetrating the mid-tier and we see a lot of opportunity for us to serve those markets as well. Using products which are based on fundamentally the same IP, but typically lower cost, derivative products from our IP designed to meet the needs of mid-tier specification devices. For example, I mentioned stereo. There's really a fairly universal desire across all categories in the smartphone market to have devices that play music back better and louder. That's not uniquely located in the flagship segment. So from our perspective, we don't see why every mid-tier phone shouldn't have stereo playback, in which case that creates a huge amount of opportunity for boosted amplifiers. The third C I mentioned was content. Traditionally we have served the mobile market with smart Codecs and amplifiers, boosted amplifiers. But the boosted amplifiers being historically very concentrated in our largest customer. We have a very rich portfolio now which we've been developing over the past few years of Codecs, Smart Codec and boosted amplifier products that are applicable to many other customers who have slightly different requirements from our largest customer. But also, devices which create content growth opportunities beyond those categories. So in the headset and digital accessory space we have Codecs and ANC noise cancellation devices which are designed to unlock the opportunity around digital and wireless accessories. We've talked about our investment in Voice Biometrics, so we're big believers in the voice interface. And the voice interface, for it to truly fulfill its potential, devices need to know for sure who it is that's speaking to the assistant. So again, we see Voice Biometrics products as representing a possibility for us to grow our content further." "From that point of view, so we're very, very focused on that, but that does mean that the worst thing we could possibly do is overpromise. So we're taking small baby steps along the road to what we see as being a great opportunity to be a major mic supplier for our customers. What that looks like in terms of timing, well we're in the business today of shipping tens of millions of mics. To get to the next level or couple of levels, I think we expect to see some growth in FY'21 and then real traction after that in '22 and beyond." " I think every marketing textbook would agreed that it's probably a read good sign for where we're headed. So it is challenging given the way we break out our numbers to really kind of understand the story behind that, but I think it'll be become more clear where we're having success in Android over the next 9 to 12 months as some of the other stuff we're working on comes to the fold." "So to put a fine point on it, our excitement around fiscal '20 is driven by content gains with existing customers. We see great opportunity to ship in the form factors that we've not been in before. That is part of why we're excited about FY '20. The details of that particular headset rumor seems to be made up. I have no idea what or where they came from. There was not a lot in that report that seemed right. But hopefully that doesn't take away from the fact that there are things that we expect to make meaningful gains on inthe FY '20 timeframe, where we are shipping the new form factors. But the details of that when both magnitude and type were pretty far off the mark." FY2020 - driven by amps in a big way some more ANC in headsets plus headsets some more codecs in Android but mostly it appears to AMPS. CY 19 FY2021 - Voice Bio headsets CY 20, FY2022 Mics headsets CY21 Next three years of growth likely. How many units will be sold? Grade Zeri |
return to message board, top of board |
Msg # | Subject | Author | Recs | Date Posted |
2209 | Re: Would encourage all to listen to the two recent conferences. | gr0operator | 1 | 8/19/2018 5:27:58 PM |