Re: Ameritrade Apex program and Etrade
I suppose its old news to every one but pretty much all the big online brokerage firms are focusing on mobile devices & the desktop apps that offer so many features are being retired across the industry. Etrade may actually be a bit behind the curve but its pressing to catch up. I think Ameritrade may even be behind Etrade on the migration as they are handcuffed by issues in integrating Scotrade. But the downgrading of Apex is likely one step on Ameritrde's mobilization journey.
Its all becoming a mobile world for good or ill, but I do think a big online firm that focused on supporting the desktop might be able to capture a healthy share of at least the cefvestor market.