Re: Analysts' Read On The JUUL Situation, For What It's Worth
I have yet to see one analyst outline the legal merits of the FTC's position and the likely outcome. I think Altria should fight it vigorously and I would expect this to drag on for many years (this is just FTC administrative court), and I would like to see an analysis on the likelihood of the FTC prevailing. I assume Altria will go with Debbie Feinstein at Arnold & Porter, since that seems to be who they use (GC came from there) and she's regarded as one of the best in the business.