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Re: Despite It All, JUUL Sales Grew . . . .I agree, market has already marked Juul stake down to near zero. But for balance sheet purposes, MO will have to take an impairment, and I would prefer they take a big one now and get it out of the way, rather than do it piecemeal over time. If the value takes off in the future, that is great, can't write it up, but should ultimately be reflected in the market price. |
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