I am short a lot of stuff, but not sure what to say about this thing. I might buy one that was about the decline of ugly girls.
PROSHARES DECLINE OF THE RETAIL STORE ETF (EMTY)
Bricks-and-mortar retailers are struggling
Sales and profit margins at traditional bricks-and-mortar retail stores have been declining, threatening the future of many longstanding brands. At least 30 major retailers have declared bankruptcy over the past three years, nearly two-thirds of them in 2017 alone—companies like Toys "R" Us, RadioShack and Payless.
Retail disruption could be a long-term trend
Key indicators suggest that the transformation of retail could continue for years.
- By 2020, online sales growth is expected to outpace bricks-and-mortar retailers by 3 to 1 and account for $4 trillion of the global retail market.
- Experts predict that almost 25% of the nation’s shopping malls will close in the next five years.
THE FIRST ETF DESIGNED TO BENEFIT FROM DECLINING RETAIL STORES
For ETF investors, retail disruption presents an opportunity. ProShares Decline of the Retail Store ETF (EMTY) is the first ETF designed to help investors benefit from the decline of bricks-and-mortar retailers.
The fund provides daily short exposure (-1x) to the Solactive-ProShares Bricks and Mortar Retail Store Index, which consists of retailers that rely principally on revenue from physical stores. EMTY is designed to benefit each day the index declines in value.
About EMTY
- Accesses the declining trend in physical retail
EMTY is the first ETF specifically designed to benefit from the decline of bricks-and-mortar retailers. - Long-term retail disruption has created an opportunity
Physical retailers are under immense pressure. E-commerce is threatening to take over retail as consumer habits change, shopping moves online, and physical stores struggle to remain viable. With this disruption comes opportunity. - Exposure to the only index that specifically identifies retail stores
The Solactive-ProShares Bricks and Mortar Retail Store Index is the first comprehensive, public securities index composed solely of traditional retailers, and is positioned to potentially become an industry standard for measuring the health of bricks-and-mortar retailers.