Since C&C is acting like a jewelry retailer now, the competition (on the similar small potatoes end of retailers, versus the mega chains, which are the real competition)..........our old friends (and better business people)......
Now with a store in North Carolina. (One of about 30 stores.)
Started in 2005. They are posting $100+ Million quarters. C&C started in 1995.....where are those $100+ Million quarters....in fact, why aren't C&C's revenues where BE could be 10 years from now ?
Yes, BE (BRLT) has had challenges also, but....
BRLT is a $430 Million mkt cap.
CTHR is a $27 Million mkt cap.
Name: "Brilliant Earth", versus "Charles & Colvard." Which do you like better ?
Ticker: BRLT (Brilliant), versus CTHR (Huh ? Oh yeah, "C 3", which won't help anybody remember it these days.)
