Maybe gold in the vault (which is easily sold to become cash again) could make sense. They need to consider if/when that would be prudent.....but I doubt C&C has anyone able to make such decisions.
The problem is they are using the gold to make even more jewelry pieces, and whatever they can't sell, turns into costs (beyond the price of the gold) they never get back. The inventory is up, despite sales being down (and certainly not sales increasing adequately, over the 12 months, or 3 years, or 20 years past). They make new styles, despite not being able to sell their previous designs. When are they going to make something folks will buy ?
They say they are preparing for the current (holiday) quarter ? Well they need to post sales of $25 million for this quarter, and demonstrate they can sell their designs, and draw down the inventory. A need to thereafter replenish the inventory (not just add new designs), would be a welcome problem.