This store opening is a gigantic waste of time, resources, and expenditure. The average mall jewelry store does close to 2 million dollars per year. This store will not do 500k. And that is at retail. Just a diversion from poor performance and the overall failure of this business model to produce significant revenue, profit, and shareholder return on investment. Moissanite should be in all Sterling stores by now. ALL! That is where the opportunity is. Instead they just play this sell directly to the consumer BS. Is it working after 5 plus years? Numbers do not lie.