C&C should post this prominently on their website...... | CTHR Message Board Posts


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Msg  38981 of 38986  at  10/22/2021 4:31:53 PM  by

moissanite


C&C should post this prominently on their website......

  
 
Not perfect. But darn good (relatively speaking). Until C&C can come up with something better, this article can help consumers understand that C&CM/FO is their best option, and lab D is a secondary choice.  
 
C&C needs to be promoting M over lab D, not giving an impression that lab D might be as good as C&CM.  
 
On another note, I don't believe the following:
 
<<<1-in-10 brides have already chosen moissanite over diamonds>>>
 
If that were true, CTHR holders would be very happy, the PPS might be four (dollar) digits, not even just three (and certainly not one, as it is now).  
 
But that should be a near term initial goal.....get to where one in ten brides are actually choosing C&CM. Seems like a no-brainer easy first target. 


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