Our old friends at MoissaniteCo seem to continue to do things well.
<<<The durability of Moissanite stands to be one of its most preeminent pros. Ranking 9.5 on Moh’s scale of hardness of minerals, it is one of the hardest substances on earth, making it suitable for daily wear. >>>
Don't see any "second to diamond" in that.
That offering of 3 brands of M is great business. And the descriptions are very well done.
<<<Forever One Moissanite is considered the most premium brand of Moissanite available. Forever One Moissanites are created by Charles & Colvard, a USA based company. It is the original creator of Moissanite gems, and has more experience with creating and faceting Moissanite gems than any company on earth. The Moissanite crystal they create is second to none. MoissaniteCo.com has been selling Charles & Colvard Moissanite since 2005, and we proudly sell Forever One Moissanite as our core Moissanite brand. Forever One Moissanites are colorless, excellent cut, with near flawless clarity.>>>
It is nice to see MCo reinforce that C&C FO is the most premium brand of M. And call it "second to none". (Which is also a carefully worded statement, so they can present, presumably fairly, the other brands they offer as also premium. We know there is some other M out there, that is not as premium. For example, C&C sells some on a discount site.)
