How do you know you’re getting a diamond and not something like cubic zirconia or moissanite>>>
That keeps happening because C&C has not communicated that C&CM/FO is THE BEST FINE JEWEL, and NOT a substitute, alternative jewel, simulate, look-alike, fake D, or "ethical" alternative.
Getting an M instead of a D, should NOT be a disappointment. It should be a celebration.
<<<when it comes to buying the perfect diamond ... how do you know you are getting something that’s worth what it costs?>>>
How about this.........if it is a D (mined or lab), it is NOT worth what it costs. You can get a M, which is a BETTER jewel, and you will still get superior value. M is worth what its cost, especially compared to D. (And that is all different than M being cheaper than D.)
<<<“You don’t have to spend a lot of money to get a good quality piece,” says Jane Ramsey, a gemologist and appraiser at Tenhagen Appraisals in Miami. “It’s all in who you go to.”>>>
NO. It is all in which top fine jewel you CHOOSE. But the key is quality. C&C has to communicate that C&CM/FO is TOP quality, or else nothing else matters.
where to buy from.
“Buying online, make sure they’re reputable,” says Ramsey
Which is one big problem with C&C.com. They are an unknown little company. No reputation, since they aren't known. Cannot be looked at as "reputable." That is a big reason why we need our jewel sold by the reputable (B&M) fine jewelry retailers. The reputation to ensure a safe purchase (get what you pay for), along with the reputation to communicate that C&CM/FO is a top fine jewel.