Light Heart D at helzberg / one more reason C&CM/FO must be promoted for superior properties (foreve | CTHR Message Board Posts

Charles & Colvard, Ltd.

  CTHR website

  • Not sure what all the "Premium Service" fuss is all about? 

    Watch this 2 minute video to find out.





  • Only 1 Lifetime Premium Membership left




     

CTHR   /  Message Board  /  Read Message

 

 






Keyword
Subject
Between
and
Rec'd By
Authored By
Minimum Recs
  
Previous Message  Next Message   Post Message   Post a Reply return to message boardtop of board
Msg  36914 of 37024  at  7/17/2019 3:03:01 PM  by

moissanite


Light Heart D at helzberg / one more reason C&CM/FO must be promoted for superior properties (forever brilliant......BFL+D+W)

 
Got an email from helzberg titled "Lab Grown Diamonds Mean Undeniable Value".   Featuring Light Heart Diamonds. Lab grown. 
 
<<<We've designed our exclusive collection of lab grown diamond jewelry to offer you unparalleled beauty at otherwise-impossible prices.>>>
 
Do we want helzberg saying: "unparalleled beauty at otherwise-impossible prices" ???  Is that fair, or even correct ? They sell C&CM jewelry. How can they make that statement ? Well, OK, M beauty is not just parallel, it is superior. So technically, they can say unparalleled, whereas they can't say unsurpassed. (OK, "beauty" is a nebulous quality, so again another technicality.) But impossible prices ? Maybe against mined D. But not against the even higher quality/superiority C&CM/FO choice.  
  
An example item:
 
 
<<<

LIGHT HEART®

 

Helzberg's Light Heart® lab grown diamonds offer you an alternative choice in fine jewelry. Generating the earth's natural conditions, sophisticated technology raises the temperature of a tiny diamond seed to grow a diamond with identical chemical makeup to a traditional diamond. Though less rare, Light Heart™ lab grown diamonds are indistinguishable from natural diamonds to the naked eye. With expert scientists monitoring the growth process from beginning to end, every Light Heart™ lab grown diamond meets Helzberg's quality standards. Stunning diamonds with classic design and detailing add up to a consistently beautiful result.

>>>
 
<<<"an alternative choice in fine jewelry.">>>
   
Exactly the way I have been describing the M jewel. Not an alternative stone, an alternative choice. (And with M, a better choice.) 
   
<<<Though less rare, Light Heart™ lab grown diamonds>>>
 
What ?  Less rare ? Ridiculous. Maybe somebody they will make enough that they are less rare. But not true now.
 
Anyway, this is not a big problem (unless C&C screws it up). C&CM/FO looks like the best choice, when compared to mined D and/or lab D. Mainly.......superior optical properties. In addition, also better value (and even lower prices).......but ONLY if consumers understand that M is a better jewel, otherwise lab D might be the choice (despite higher price). 
 
 
 


     e-mail to a friend      printer-friendly     add to library      
| More
Recs: 1     Views: 34
Previous Message  Next Message   Post Message   Post a Reply return to message boardtop of board


About Us  •  Contact Us  •  Follow Us on Twitter  •  Members Directory  •  Help Center  •  Advertise
Not a member yet? What are you waiting for? Create Account
Want to contribute? Support InvestorVillage by donating
© 2003-2019 Investorvillage.com. All rights reserved. User Agreement
   
Financial Market Data provided by
.


Loading...