Yes. She should buy. They should buy. And not token small amounts. Significant amounts. We haven't had a CEO invested since BT.
And if this company ever has to sell more shares to keep running (let's hope not, because it might be the end), or even right now with the current share count, the insiders, especially the CEO, should buy large amounts of those shares and purposely pay double the current PPS. Yeah, pay double. Why ? To send a message that CTHR is easily worth much more than the current PPS, and is a good buy at even double the price. If they can't legally pay double for the shares, then buy the shares at market price AND DONATE an amount equal to that to the company. Send a message.
The C&CM jewel should mean this company is worth orders of magnitude more than its current mkt cap/PPS. If the CEO and insiders don't believe they can get it there (enough to pay double for shares), then they should not be here.
I know it sounds crazy. But they need to do something DRAMATIC to prove they believe in the investment and their own capabilities. Because right now NOBODY believes in our Mgt or directors. Nobody. And their plan looks ill-conceived, and NOBODY has faith in it. If they want to convince anybody, they need to do something dramatic.......prove it is worthy of large personal investments.