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This is not a very good example. It simply underscores the reality that ASM is a personal vendetta site. Hardly the "strategic message" you seem to want to convey. But hey, you're the PR guy. What do I know?
Other than the usual ad hominems, is there anything inaccurate about the article? I thought she was very generous to you in saying this:
"The recent Google attack on Weiss is but the latest example
of the public relations path Overstock and Bagley have taken to
wage their bizarre battle against naked shorts."
She's actually giving you the benefit of the doubt that ASM has jack squat to do with naked shorting. You should be thankful for that leap of faith.