Overstock's web presence
If you go over to Google and click on News, then type in the single word Overstock, then click on Search News, the first two items are these:
1. Overstock.COM Eliminates More Auction Features [AuctionBytes]
2. Sleazey McSleaze Admits to Sleaziness [DealBreaker.Com]
There is even a little thumbnail picture of an Overstock executive.
It is always a good thing for a corporation to have a seasoned PR specialist on the executive management team. The fruits of this are richly in evidence already.