Darl - don't you understand that longs are supposed to faithfully hold their shares?
Never ask what a company can do for you - ask what you can do for a company!
And if Sedona delivers five consecutive years of losses - it's time to buy more; after all the company might need to refinance with favorable terms. Once a good investor (not one of the greedy bunch like yourself) sees that the company has a toxic financing, he'll load up, until the stock price hits 100$.
If you get late with your mortgage payments - doesn't the friendly banker call you and offer to reduce the interest to 1% to make it easier for you? He should - after all he runs a charity and he isn't supposed to deliver a profit.
And now you should repent and buy Sedona and Overstock.
Best regards,
Martin