Stronger Focus On Hardware Devices Will Help Alphabet Rely Less On Advertising
Alphabet’s cancellation of its modular phone Project Ara product is understandable. This will allow it to focus more on its high-end Pixel Android phones.
Rebranding the Nexus phones to Pixel is just in line with Google’s decision to release its Pixel C Android laptop last year. Alphabet is also set to release a 7-inch Pixel tablet later this year.
Like Apple, Alphabet is now thinking like a hardware company that’s out to build a universal brand for its hardware products.
The rise of ad-blocking on desktop and mobile browsers requires Alphabet to grow beyond its core advertising business.
GOOGL still enjoys positive algorithmic market trend signals. It is therefore worth going long on Alphabet right now.
