Wow, just wow. | PTLA Message Board Posts

Portola Pharmaceuticals, Inc.

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Msg  6505 of 6609  at  10/11/2019 5:48:47 PM  by

docoftheforce


 In response to msg 6499 by  MarkD
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Re: Wow, just wow.

The Xarelto drug reps will be out Monday pounding the pavement to get this info to doctors all over the country. There will be ads in all the major journals and talks at medical conferences. There will be brochures left in doctor's offices and lunches bought for their offices. Meanwhile no one outside of a few experts and hospital pharma committees has even heard of Betrixaban. I give it a value of zero to Portola. What a massive marketing failure.
In all fairness, I have always assigned a value of $0 to it and was shocked when the pps skyrocketed with B approval. PTLA's story has always been about A and continues to be about A.


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Replies
Msg # Subject Author Recs Date Posted
6511 Re: Wow, just wow. ulingt 5 10/14/2019 9:52:31 AM






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