A lot of the language used for OnePlus second generation TV launch yesterday are familiar sounding to the OnePlus 8 (MEMC for example.)
Integrated to be operated by their phones
Pirced and designed to beat market-share leader Xiaomi's TVs in India.
As I showed yesterday, OnePlus could get the OnePlus 8 down to $450 in India just by the switch in processors.
If they drop wireless charging, cut the lens quality of the cameras, a lower-cost Amoled screen (if there is such a thing,) and external material components, this could drop some costs.
At a low price, they'll get scale benefits.
If Nord owners are more likely to buy OnePlus TVs, earbuds, and online store products, this builds their ecosystem...and cash flow.
In India, OnePlus TVs are a Thing, and seem to on the move to becoming a powerful brand.....which is an ecosystem-profit advantage they have in India vs, the US, where OnePlus TVs are nonexistent.
Here's one summary of an interview with OnePlus' CEO (bolded mine.)
And lastly, Pei talks about the OnePlus quality. He says that, “We wanted to bring out a mid-range smartphone that really lives up to the OnePlus quality. All the testing is done exactly to the flagship standard, so when consumers buy a OnePlus product at a more reasonable price point, they can expect the exact same rigorous quality testing that all our flagship phones undergo.”
Back to my cliche notion, what would you expect a person trying to sell mid-range phones to say? You want him to tell you all the ways they’re cutting corners to save a buck or two? No, probably not. You want to be reassured that you’re buying a decent phone, since even at sub-$500, that’s a good chunk of money in times such as these with many still without employment.
OnePlus TV's branding is heavily focused on visual quality and the sleek design. One would expect this.
It wouldn't make sense for the 8/ Oppo FindX to have the best screen performance of any phone in the world (according to reviewers,) and where the TV+phone ecosystem is a strategy cornerstone in India...and then drop the IRIS chip which is fundamental to the 8/FindX screen performance.
But, OnePlus never asked my opinion, and we'll see.