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It's all 2020, the flagship machine will lag behind without a good screenReally good article featuring Pixelworks / Oppo. https://t.cj.sina.com.cn/articles/view/1662223823/631385cf02000qotd It's all 2020, the flagship machine will lag behind without a good screen 2020 at 18:09 on January 21 Author: Liu Mingpeng Editor: Liu Mingpeng Article Source: Posted by admin original share it In the past year, you can see (or even the past few years) that mobile phone manufacturers are mainly competing on the aspects of camera, performance and design. By this year, things may change. A high-quality, well-experienced screen may become an important part of competition among mobile phone manufacturers. Maybe it is "spoiled" by mobile phone manufacturers, and consumers have higher and higher requirements for the comprehensive mobile phone experience. From photography to performance, even small details such as dual speakers and linear motors are included in the purchase consideration options. At present, the major mobile phone manufacturers in terms of performance and photography have been polished very well, and the differences between them have gradually narrowed. In the future, the screen will become a new differentiated selling point for major mobile phone manufacturers. High refresh rate screens become a new trend In 2019, many mobile phone manufacturers have launched high refresh rate screens, including 90Hz, 120Hz refresh rate screens, and even mobile phone manufacturers have announced that they will launch 144Hz screens. However, if you only focus on the number of screen refresh rates, it is actually a preliminary stage. To make high-refresh screens more effective, you need the support of high-frame-rate content. For example, OPPO Reno Ace, launched last year, is equipped with a 90Hz screen, and is the first to join well-known mobile games such as "Peace Elite", "QQ Speedcar", "Ace Fighter", "Crossfire Line", "Fort Front" and "Quantum Attack". Refresh rate content ecology. Allows users to feel the smoothness brought by the 90Hz screen in games, so that good screens have good content support, and the screen experience has been comprehensively upgraded. In addition to promoting the ecological construction of high frame rate content, the update of screen technology is also very important. Screen technology is still in a relatively high-end field, and it also tests the technical reserves of major mobile phone brands. A few days ago, OPPO announced a cooperation with Pixelworks. "Using Pixelworks' latest vision processors and software solutions to develop high-end display systems for smartphones." The cooperation between OPPO and Pixelworks improves the quality of moving images, color depth, and the clarity of smartphone displays by leveraging key technologies of Pixelworks. This means that OPPO will improve the display effect of mobile phones from the aspects of screen hardware and software algorithms. Pixelworks' display enhancement scheme has been verified on some gaming phones. Pixelworks' display enhancements include using motion estimation algorithms to frame video, improve the smoothness of low-frame-rate video content, and better match high-refresh screens. OPPO should also use this technology to improve the smoothness of low-frame-rate video content and improve the high-frame-rate content experience from a technical perspective. The comprehensive experience behind the high refresh rate screen is the most important For mobile phone manufacturers, it is not difficult to use high refresh rate screens in practice. There are many high refresh rate screens available in the supply chain. The really difficult thing is to make the experience of high refresh rate screens. In addition to the game and video content mentioned above, the system interaction also needs to adapt to the high refresh rate screen. Even the simplest live wallpapers and system UI transition animations need to be adapted to take advantage of the high refresh rate screen. If mobile phone manufacturers want to bring an excellent high-refresh rate screen experience, what needs to be driven behind is a huge ecosystem, which tests the strength of mobile phone manufacturers. Only mobile phone manufacturers with deep research in the mobile phone market and sufficient R & D capabilities can promote the ecology of high-refresh rate screens, and even drive the upgrade of the screen industry. In addition to high frame rate content ecology and high refresh rate, every detail such as screen color accuracy, color gamut, touch sampling rate, stepless automatic brightness adjustment, and automatic color temperature will affect the screen effect, which will affect consumers' final vision Experience. These are already beyond the scope of pure hardware. Different manufacturers of the same screen will have different tuning effects. How to allow users to obtain the best experience is a problem that mobile phone manufacturers need to think about and solve in the future. There is also how to reduce the impact of high refresh rate and high screen power consumption on battery life, which is also a problem that mobile phone manufacturers need to solve, especially in the 5G era. The seemingly simple high-refresh rate screen is actually connected with a whole ecosystem, which tests the strength of mobile phone manufacturers. Open the screen to compete for the new track In 2020, the screen technology of mobile phones will leap forward, and major flagships will bring new surprises on the screen. At the communication meeting in 2019, OPPO revealed that the Find X2 will be equipped with a top screen with higher resolution, richer colors, higher refresh rates, and high dynamic range. Combined with the cooperation with Pixelworks, I believe that the final screen effect will not let everyone down. In addition to the screen, Find X2 will also adopt new upgrades in images such as custom image sensors and new-generation focusing technology, and the experience in all aspects will be greatly improved. From the various actions of OPPO above, we can see that OPPO has joined the new track of mobile phone screen competition and has seized many advantages. In 2020, high refresh rate mobile phone screens will be a major trend, and competition in mobile phone screens will be fierce. I believe more manufacturers will join. It can also be easily seen from the gaps in manufacturers' R & D strength and technology reserves. For consumers, the screen is the most direct interface to interact with mobile phones, and high-quality screens are a huge and obvious improvement in daily use experience. The new track of mobile phone screen competition opened by mobile phone manufacturers is very suitable for consumer needs. The final experience of the mobile phone and the content ecology are worth looking forward to, which is a very good thing for consumers. |
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