Again, the buzz around the claw machine drowns out some important details. Let's look at this photo I grabbed from the SYN twitter feed.
What you see here is a long line of people--medical professionals!--waiting to pay a quarter for a shot at capturing a bug. I never walked by the SYN booth when there was wasn't a line of people at the claw machine, sometimes rounding the corner!!!!
Say what you want about the claw, but it drew people in. Also note that every person in that line is holding a pamphlet about SYN's pipeline. One MD who loved the claw (a stranger I met on a bench) told me that when you got up to the machine Dr. Stapleton would quiz you about the drugs. You had to show some knowledge.