Now Newsom is effectively calling up the next line of defense: backup generators. Among other measures, his declaration creates a temporary program through October to encourage “large energy users” to reduce their demand by shifting to in-house generators. Commit to a minimum level of reduction during grid emergencies or warnings, and they will be paid $2 for each kilowatt-hour avoided. That is … a lot. Industrial customers in California paid an average of 14.4 cents for each kilowatt-hour of power supplied to them in 2020. The state is now offering 14 times that to not supply them when necessary.