A one time ad would be a good idea....
to start the national awareness program.
How about a one-time ad in the WSJ or (gag) NYT, well-placed, half-page/full-page, highlighting Gabriel and SDNI? A little public pressure could work wonders on the OEM's and providers to get their acts together.
Yes I know our customer isn't the ultimate consumer but if ultimate consumers (including the random CEO or two)demand a product that is available to solve a universal problem, that might help us make an end run around the troublemakers in VHC's path to global domination.
But what do I know.......