And I hope management @ Apple do not delude themselves (along with the fanboys) that Apples advantage is that "they make the whole widget" from sw to HW. Longterm... this is going to make it bad fro AAPL - now and into the future the network is the computer and aapl has an ever shrinking role (participation) in the global network and AAPL does not play to well with the Network. Explains why these network based companies (Amazon, Netflix, Google etc) have such incredible multiples....
AAPL's historical business plan is flawed (as pointed out by trolls) - Google / Alphabet is the only company that has a fulls Stack / entire widget... Mobile HW, SW, cloud applications and cloud operation system. and Cloud infrastructure. Apple does not have a cloud operating system, neither does it have a credible cloud presence. Arguably - Microsoft is much better positioned than AAPL for the future.