Sure Karl - Apple capitalized on 2 breakthrough products - and have lost market share in those segments ever since. Apple can loose its capitalization as fast as it gained if Apple products going forward turn out to be a game of cards.You are looking at and pointing t a very short time frame... Alta Vista, Global Crossing and such - all massive companies imploded almost overnight. Apples
Luckily Apple is now being led by trolls who are thinking beyond the smallest screen possible on an iPhone... remember, Apple exploded only after copying Samsung into the big screen market.
As I said - OSX had the potential to be the #1 distributed OS in the world... but it has languished for years. That is "sticky" - contrast that with iPods - that were ships in the night.
Its OK - aaple makes sexy, expensive equipment but its far from best of breed. And Joe six-pack is happy to blow the $'s - for now. The question is, is it sustainable?...