AAPL realizes that the walled garden approach in tech does not work - Apple has not done anything revolutionary with hardware in almost a decade... and Apple cant compete.... phone, iPad and computer share as well as cloud services share is appalling. Apple always struggled with cloud. Nothing new in iMac, iPad, watch, phone. iPhone is going to be leapfrogged in price performance by the Chinese... AAPL just realized it has few credible cloud assets and content.
- the future is content on thin clients.... as it was when aapl rolled out the first iPhone...