Sports content viewing in the United States is dominated by Level 3 and its Vyvx fiber-based broadcast pipe, which provides connectivity to over 155 professional and college sports venues. The number of broadcasters using fiber as their sole means of acquisition is nearly 50 percent higher than those using satellite.
Adding live linear channels is quickly becoming table stakes in OTT. New OTT entrants embrace a long-term strategy that includes both VOD and live linear channels.
OTT delivery is morphing to a global television model, something traditional over-the-air (OTA) broadcasters have never been able to create. OTT has traditionally been a regional play, there’s a marked shift away from single-region OTT delivery towards global delivery.
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