Here’s a fun combination to ponder: The world’s most powerful media company and America’s most popular sport.
That could happen if Google buys the rights to the NFL’s Sunday Ticket package, the all-you-can-eat subscription-TV service currently owned by DirecTV.
As I’ve noted before, the DirecTV deal ends at the end of the 2014 NFL season, which would mean it would make sense for the league to start talking to potential bidders now.
And it is. Today, according to sources, Google CEO Larry Page, along with YouTube content boss Robert Kyncl, met with a delegation from the NFL led by commissioner Roger Goodell. And the Sunday Ticket package was among the topics of discussion, according to people familiar with the meeting.
A Google rep declined to comment, and I’m still waiting to hear back from an NFL rep.
An informal chat is a very long way from a deal, so there’s no need to invest too much in the conversation quite yet. And I’m told that Goodell and other NFL executives are meeting with multiple Silicon Valley companies on this trip, which is one they make annually.
That said, Google plus the NFL is an intriguing concept. Google could certainly afford the rights, which currently cost DirecTV position: absolute; billion a year.
And while YouTube is the world’s most popular video service, Google has been playing around the edges of TV without making a substantial dent. An NFL deal could certainly change that.
Meanwhile, the NFL seems willing to consider an “over the top” provider for the service, which it views as ancillary to the core TV packages it has sold to CBS, Fox, NBC and ESPN.
At the very least, it would be happy to have multiple bidders. Let’s see if the NFL gets them.
Tagged with: ABC, CBS, Comcast, DirecTV, Disney, ESPN, football, Fox, Larry Page, NBC, NFL, Robert Kyncl, Roger Goodell, satellite TV, sports, Sunday Ticket
I'd pay $80 for a streaming 4xHDTV feed to my home entertainment center, provided it was the game of my choice and not bundled with stuff I didn't want.
Here are the most likely bidders in the tech world for NFL Sunday Ticket and what they have to gain from getting the NFL package http://jmanmediazone.blogspot.com/2013/08/could-nfl-sunday-ticket-go-online.html
This Strategy made Rupert Murdock a billionaire in the late 80's early 90's in the UK buying up exclusive content (Soccer, Boxing etc..) forcing people to subscribe - selling customers the hardware/ subscription package. But unlike Google Rupert Murdock had a Satellite system and a full blown distribution system in the UK with no competitors. Its 26 years later and unlike the late 80's the Internet is the new gateway to TV. Google needs the right Price and the right Content and the NFL would be perfect!
hell no; doing that would require gonads, and a real customer support staff.
in the long run I think it would have a negative effect on Google. people already complained about direct TVs subscription cost. I would hate to see that negative view pointed to google.
That deal would sell a TON of Chromecasts. Maybe even GoogleTVs - or maybe not ;)
@DonaldBrown what a great and easy way to lose billions. Hint: chromecast is for broadcasting your own content, not the NFL's.
Would be a brilliant idea.