FreedomPop plans to give away mobile internet, still make money somehow
" mobile broadband outfit FreedomPop
has pulled back the curtain on how it plans to make money while giving away
4G internet. In an interview with GigaOm
, Marketing VP Tony Miller revealed that once it has got enough consumers hooked on the gratis
data, his company will start selling premium features, potentially including a VoIP
solution for the network, now supplied by Clearwire
after the collapse of LightSquared
The company will also charge a penny for every megabyte used over the
free monthly allowance (currently pegged at 1GB) and build a social
network where more data can be earned and traded between friends.
Alongside the WiMAX shell
for the iPhone, we can also expect to see an iPod Touch edition, USB
dongle and mobile hotspot arrive before the network's launch. The
company doesn't have too long to iron out the kinks in the business plan
however, as it'll go live in the third quarter of 2012.
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FreedomPop’s plan to become the anti-carrier
FreedomPop is turning the entire carrier business model on its head.
In the data world, carriers have long tried to sell services, but for
the most part they’ve become dumb bit pipes. By giving away access and
focusing on services, FreedomPop may well succeed where the operators
failed. But it’s also taking a big risk.
FreedomPop is betting its services will somehow be more appealing
than any other over-the-top services available through an open broadband
connection. It could block access to alternate VoIP providers or
whatever the over-the-top equivalents are to its other unnamed services,
but then it winds up playing the carriers’ game. But if it does provide
unrestricted access to anything and everything out there on the Web and
in the iPhone app store, its customers might just take the free data