Strong Sell
Ira Bahr TiVo CMO: TiVo is simply unable to build its business on the backs of its ever diminishing group of loyalists.
"So this leads to “why the hell did you NOT design for the TiVo enthusiast?” First, we already have a roadmap plan to bring you something you’ll like way better in 2016 (more on this shortly). This product is on the already established 3 year product cycle which you’re used to. Second, there just aren't enough of you to sustain the company’s retail business alone. If there were, I assure you we’d have a way different approach.
TiVo is simply unable to build its business on the backs of its ever diminishing group of loyalists. We did 150,000 activations in our last fiscal year. Compare that to the millions of streamers out there, and the tens of millions of DVRS out there and you see that we’ve got a lot of ground to make up.
In order to win for the the company, and for YOU, we need to expand our market. If we fail to do this, we’re not going to be able to do much of anything, We think we’ve got a plan for both the mass market AND for enthusiasts. So snuggle up with a warm multi-meter, walk through the answers and we’ll try to talk more when you’re done."