Article:
http://www.lightreading.com/video/ott/roku-raises-$25m-but-for-what/d/d-id/711639?_mc=RSS_LR_EDT "On the new strategy front, Roku announced last month that it has launched a white-label initiative designed to make its hardware and software available to pay-TV providers. Following the TiVo Inc. (Nasdaq: TIVO) playbook, Roku hopes that its "Roku Powered" program will offer access to new customers that have already been captured by cable and telco TV operators. (See Roku Pursues Pay-TV Providers.)"