Strong Sell
Rogers bought back Primedia too...
Seems like his go to move when things get bad.
<< Meanwhile, it was selling magazines, many at a discount to their purchase price, while other PE players like Bruce Wasserstein generated better returns with their magazine roll-ups in the 2000s. As print advertising declined in the decade, so did Primedia’s stock. KKR tried to protect itself through debt buybacks and dividends, but back-of-the-envelope math shows the firm’s sale of the company will be a money loser. >>