<<<millennials now comprise 13% of what they call the wealthy and affluent market, defined as households with at least $100,000 in investible assets.>>>
By focussing on millennials, and using statements that offend others, C&C has narrowed the starting point to only 13% of the "affluent" market.....of course, then they narrow that to only the millennials that would make a forever jewel choice based on "ethical" considerations (if there are any), then narrow that to only the fraction that would buy a fine jewel that isn't anywhere in fine jewelry stores.......and even that is just among folks made even slightly aware of M by C&C's marketing and social media efforts (have there been any ?)........
I'm not saying the "wealthy and affluent" segment is the only or best segment for C&CM (although that is a generous definition of "wealthy"). Actually, the more likely M purchasers are those for whom the benefit of M (bigger better jewels for the same budget dollars, modest dollars by D industry standards) is the most attractive. But we shouldn't be narrowing the audience by any artificial means (even "wealth" level), because M is truly better value for ALL folks.