Hannover House pacts with Chiller Network and Dread Central for Major Consumer Promotion of "Humans Vs Zombies"
Hannover House pacts with Chiller Network and Dread Central for Major Consumer Promotion of "Humans Vs Zombies" Horror-Thriller on target as company's top selling video release. Source: Hannover HouseApr 5, 2012 14:49
"Hannover House, Inc. (Pinksheets: HHSE) has brought in Chiller Network, Dread Central and the Home Entertainment Group for a major marketing blitzkrieg in support of its sci-fi horror release, "Humans Vs Zombies." The zombie thriller, inspired by the hugely popular role-playing game that boasts over 650,000 registered players, will be coming to DVD, Blu-Ray and Video-On-Demand from Hannover House onMay 22, 2012. "Humans Vs Zombies" stars Madison Burge and was directed by Brian T. Jaynes, who also directed the current best-selling video for Hannover House, "Boggy Creek: The Legend is True." During the entire month of May, the Chiller Network will be running TV spots for "Humans Vs Zombies" to drive consumer awareness of the film's video release and traffic to the film's website, www.HVZtheMovie.com . The website will contain active links to Walmart.com, Amazon.com, Blockbuster, Redbox, Netflix, Family Video and other major accounts that have committed to significant purchases of videos. Chiller Network reaches over 40-million cable homes in the United States, and is considered the premiere channel for horror films. Chiller is a division of NBCUniversal, and an affiliate of the SyFy Channel and USA Networks.
"The popular horror website, Dread Central, will be supporting "Humans Vs Zombies" with an exclusive "Motion Comic" offer during the month of May. The motion-comic tells the prequel back-history to "Humans Vs Zombies" and ends with a suspenseful, cliff-hanger plot device that is resolved only by watching the actual movie. The motion comic book prequel follows the story of a top secret research facility that created the H1Z1 virus, and the courageous head of security that tries to contain the spread after an accident. Dread Central reaches the core market for horror film fans, with more than 2-million unique, monthly visitors. Banners, links and other publicity for "Humans Vs Zombies" will also appear on a dozen other specialty film, sci-fi and horror film sites during the May..."(more)