Re: Script Ct for week ending June 17, 2016 - TRx 284 Down 11.9%
The 91 new weekly Afrezza scripts is what bothers me. On 10-23-15 (Week 39) there were 421 new Afrezza scripts. Being a newly launched product, that number should have continued to build, IMHO. Instead, due to a lack of proper marketing (i.e. Afrezza's price and co-pay, supposed spirometry issues, lack of insurance coverage, no national tv ads, and a new basal that was not growing as expected), SNY's emphasis on Afrezza went from weak to neglected, and our new commercial/marketing dept. and sales force have to remedy these past Afrezza related issues quickly with concentrated, direct Afrezza selling and customer service. JMHO.