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Strong Buy
online shopping articleBoost the development of online shopping has changed User Group buy consumerism consumption habitsSouthern Weekly cover of the 2010 36
In IT circles , Wang Xing 's story is the network founder textbooks.
Net purchase of new battlefield 100 million net buyer support from the more than 2000 billion online shopping market , Taobao is no longer a single show . Beginning of the year , buy the sudden emergence of network , breaking the traditional C2C and B2C web purchase pattern , and then change the traditional "home home " network of purchase habits . " Hundred-Regiment Campaign "," 1000 Mission major stations " , buy the fashionable behind a network upgrade of the machine purchase , and regulation of the stress the new tariffs , cargo does not board the integrity of the torture , will have to face online shopping Problems. Hundred Regiments Offensive C2C and B2C web of traditional purchase patterns , and finally in 2010 was the emergence of a number of Group buy site to break , and home consumption habits at home, online shopping also will change . Southern Weekly reporter intern Stands _ Zhang Xiong from Beijing Wang Xing 's new business Rice has shut down a year ago, the haze had dispersed . Beijing Zhichun Road in the Microsoft office building behind a dark gray , the forehead huge Xing and his team began the fifth start in seven years . Cooperation throughout the business requirements of information , continuously updated in the system platform , which makes the young entrepreneurs excited . In this , as most of the workshops , a small Internet cafe , they Tazhe big slippers , and looked relaxed , and curious visitors vote shy smile. Every day dozens of people look to click on their website. U.S. group network, is every day to Group buy one . Wang Xing explain the meaning of this new site name . Has twelve years as a senior netizens online shopping experience , his previous effort to basically tossing SNS site. School , at home , meals not, he is their founder . The U.S. delegation , somewhat unexpected and helpless. Last moment , he was still thinking about how to revive it has rice . In IT circles , Wang Xing 's story is a textbook web entrepreneur . This will keep on fighting the guy with his experience is not that lucky , money , and how the policy is cruel and ruthless ruin the company. He made China the largest school social networking sites, but not financial capital were forced to sell Chen, Zhou ; in the world no SinaMicroblogging(http://t.sina.com.cn) age , he has also done the rice industry's first , is marked by potholes but because control reasons, be forced to shut it brought calamity to the same one at home and on the server , which unfortunately do buried . It was in July 2009 , he has worked very hard , try to make food not re- opened , but in the end without result . Few months later, two colleagues left him. In a loss , he seized the U.S. Groupon website . It was now the idol of all domestic Group buy website . This was established in November 2008 the U.S. site , in late 2009 won a wind up to 30 million U.S. dollars to vote . Groupon Group buy do not be the first site , They have been introduced by 9.7 fold , 9.5 fold of the Internet companies, but this micro- folding hard to attract consumers. Groupon hung out a 3 fold , 2 fold , or even a break , it is impossible to refuse . This site rules adopted by countless imitators : Daily Group buy only one product . "Sometimes you have to admire the creativity and courage Americans . " Le sigh Chen Hu , vice president of Amoy net , almost all of China's online shopping sites that Home high cost of land , a variety of categories set too dazzling , "but Groupon the exemption To go out , one day a discount information, hung on the first page . " Wang Xingcheng the first in China to Groupon imitators . March 4, 2010 , the U.S. group online line . U.S. group 's first partner is the experience of the Vatican Square, elegant red wine , 50 bucks and 4 cups of wine experience , but also learn from wine knowledge to the tasters . From at 0:00 on the on March 4 to 23:59 , the hit Wuzhe of course , sold 79 copies . Group buy principle Website for six months , Wang Xing discovered , the United States Mission mode has been imitated around the country hundreds of home sites . Is now a veritable " Hundred Regiments "and even" 1000 battle group . " C2C and B2C web of traditional purchase patterns , and finally in 2010 due to the emergence of a number of Group buy site to break . Group buy by too many concerns and sought after . Use the words of Wang Xing , buy the biggest feature is to let home in front of the computer , pick and chose than the price of thousands of buyers out of the house . "We are not the same as with traditional e-commerce , traditional make you home, do not go out , but the U.S. group is to reverse , so you go out spending . you want to see movies, to enjoy Thai food , to experience karting . This is a home E-commerce . " IResearch Consulting is a network analyst Su Huiyan senior buyer . Her feeling was , buy a special contribution to the online shopping is that the consumption of life service class , before the public can only comment on this website information, but there after Group buy direct online purchase . U.S. corporations sold the most fire -line case , in July 15th , the U.S. Mission Network with Beijing , Chen Po hot pot restaurants cooperation , one day they sold 32,000 copies of orders . Original 132 yuan of course , the U.S. delegation to the 19 yuan to sell to the consumers. Taking into account the reception capacity of the shop , the U.S. delegation made a number of people interested in the restrictions . " If the number is too many will affect the user experience . " Xing said . Why do businesses give so much discount ? Wang Xing said, " I do not know enough in the end of this , but I know that the store is certainly not stupid , money-losing proposition that he quit . " U.S. corporations have chosen the "right "partners : business itself is not strong enough brand , the user enough, if the quality of the restaurants, yoga studio , theater and so on . In Wang Xing view, " these places are characterized by high fixed costs , marginal cost is low . The most typical is the game room . venue rental , and professional game to buy , and staff recruited payment of wages , and more than one person come in Playing games, the marginal cost is almost zero, it has surplus service capacity. If anyone can take this ability to digest the remaining services , such as sold to us, of course, bargain stores . " Digestive capacity of the remaining services on the premise that - can not impact its existing market channels . Therefore , buy discount website there hanging out time limit , usually 24 hours. "If this discount at your fingertips , you will not buy a through traditional channels . " Xing said . The other end of Taobao In Wang Xing view, there are four categories of basic needs on the Internet : information access , communication, entertainment and business . These four requirements can be changed through social networking sites . Twitter changed the way information access , Facebook changed the communication mode , stealing food to change the entertainment game , " now only business , I look forward to change the business the way the U.S. Mission . " IResearch Consulting released the " 2010 China Buying Online market research report " shows that China shopping website to access users , the Chinese Group buy site user to access more focused on office workers , students in two groups, and income show " polarization " Characteristics . Su Huiyan that this phenomenon occurs because with the Group buy website to provide cost-effective products and " Day Mission "and the way novel . "Now Group buy still concentrated in the first-tier cities , will gradually roll out third tier cities , but also to attract more people . " Suhui Yan said . Group buy for an interesting Wang Xing aware of , buy the target population has yet to be excavated . U.S. group organized a training course Senlin Mai Pa . The amount sold is not equipped with professional equipment and professional teachers to teach singing skills . Scene came a quick five -year-old woman , a very curious person in charge will go up accosted young women that love music, but marriage and children to take care of children, gave delayed . Today's kids grow up finally went to college , she would also like to try some " new stuff " , get back the feeling of youth . "These people have an important characteristic is the holding cash at hand is the strong desire to buy . " Xing said, but they are also extremely sensitive to consumer experience , "You know that good news travels fast , bad news travels faster. We are consumer consultants , satisfaction do not increase activity has failed . " Group buy U.S. group 's past history, there CFGP Chinese Formula One Grand Prix tickets , limited to one hour billiard smooth playing , teeth whitening packages ... ... U.S. corporations do not do the basic physical sales, Xing said, compared with Taobao , the U.S. Mission Do not have any real advantage . "Because now no shortage of choice, pick something online , then went directly to Taobao Okay . We do not provide more options , but choose to help you reduce costs . " Wang Xing that Taobao typical U.S. corporations are two extremes: big and Taobao What should have ; U.S. delegation be concise , user per day come to see , if you do not like 34 seconds left, select a very small cost . Group buy site selection shops , stores do not fly and will also bear the credit risk of incriminated site . In late June , launched a website in Beijing Group buy 43 per coin to buy Group buy video games activities the city , 1.3 thousand names friends to purchase this product . August 29 , hundreds of friends to the game city spending , he found that the city has shut down video . Friends gathered at the gates video games , buy web site was forced to agree , whether or not consumption , will be returned in full to 43 per Group buy fee . Women go home March 4 , the U.S. group online line that night , Wang Xing in the micro- Bo made a remark : Everytime you spend money, you are casting a vote for what kind of world you want. " outlook that values consumption , and I very much agree with this Statement . " Xing said . U.S. Mission Network launch day activities , most related necessities of life , but it still attracts many fans in hot pursuit . Xin-Hai Wang ( not his real name ) is a company's marketing manager , the girls born in 1986, more than 2,000 yuan per month online shopping expenditure , although her monthly income of only 4,000 yuan . Remove the rental costs, Xin-Hai Wang a few can be classified in the moonlight clan . All those who have experienced online shopping with Taobao can not get away . Xin-Hai Wang is user Taobao yellow diamond . 2003, Taobao 's, when she was reading sophomore , started on Taobao buy everything from clothes, bed sheets to the snacks , " a package every week . " In a lot of time to label a student, she would spend half a day on Taobao , sometimes only two dollars more than the price difference . Exchange rate is worth it , as long as you have time. She had seen a 500 dollar Xidan Warwick skirt , bargaining is not down . Search on Taobao home , she found one exactly the same price of 95 yuan . " I used to want to buy an umbrella heaven , they all sell on Taobao heaven umbrella have seen it again . Later, an umbrella out others , I knew this umbrella of the lowest in Taobao , exaggerated , right? " Wang Xinhai Said with a smile . Her level is three yellow diamond , on behalf of each diamond consumption of 500 times , which means she Taobao had 1500 times consumption . This year in April , she began to sites on the Group buy . She admitted that she was attracted to the first , is the ultra-low discount. "I'm not the first group of the Group buy those , but certainly the most input that number . for a week to buy 34 single , spent weekends out together . such as eating Mexican food, playing a tree parks, karting , playing archery Much I have not tried the original project , had never thought of going. I had my time well , and on weekend days in a line handling. " Xin-Hai Wang said , " This is the girl to go home Out of process. " Group buy content with life , she found out a month to spend the money back no change . "Perhaps also because the time to go out more , visit Taobao stay at home less time . " she said, "Life is rich in a number of changes . I am a loving stay at home to receive parcels , now sometimes look forward to come to a They do not know the shop , the shop I was told well , I am willing to go to the next . I think this is the biggest change in my life . " China Internet Network Information Center, "2009 China's online shopping market research report " shows that 48.7% of Internet users are known by friends and family recommend shopping site , the user purchase decisions in the network of external information is most concerned about online buyers comment ( 43.3%) . When the user browse products , use the general search engine and stations proportion of users search for goods were 27.1% and 20.6% . Roland Berger consulting firm in the "Chinese Consumer Reports 2010 "also confirms this : In China " brand awareness "and" buying decision " by the network impact of word of mouth the most, 56.3% of consumers first by brand IWOM know a brand , while 58.7% of the consumer purchase decision is based on word of mouth discussion by the network . Xin-Hai Wang said she would refer to other people's shopping online assessment , but who do not want to take the initiative to recommend their favorite out Taobao shop , " I do not like wearing the same clothes , Zhuangshan terrible. I was never any customer To buy clothes . is not poor quality , but too many people wearing the same clothes . " But she did not mind sharing Group buy website, "We eat the same fish is not related , we can exchange experience under the food . " Group buy on behalf of the people chosen by the network is not welcomed by everyone . "I do not like to buy, because it did not get elected . " Lou Yi- Juan worked at a Beijing press , her online shopping experience began in 2000, eBay . When he was studying at Zhejiang University , the school next Taobao rise out of " the trust of the villagers , "thereby turning Taobao . Now , " in addition to toothpaste, shampoo sailor paper " is still the supermarket to buy the rest through the completion of online shopping , including clothing , digital appliances, children food supplement . EBay has Taobao period of time before the birth of China's online shopping market dominating . But finally insist to charge users for its strategy of being free Taobao defeat . Chen Hu worked in Taobao , Taobao , he said , " has done a lot of innovation to adapt to China's national conditions , "such as from the beginning to implement the free strategy, development Taobao Wangwang bargain for buyers and sellers , third-party payments. "Because of China's shopping this way, to bargain, how true and false goods , had to talk about . Unlike the more mature U.S. business environment , there is no need to hire someone specifically to do and no cost online customer service . " Lou Yi- Juan admitted that she loved more than Taobao Group buy and B2C mall . "I prefer face some more , go to her pick . online shop and buy personal style may be too few . " she said, "I do not like to go shopping in reality . to Beijing for 7 years , I went shopping a total of five Views . " Premature online shopping utopia Group buy for half a year the fire is still warming , and even attracted a lot of the traditional online shopping site of strong concern . Jingdong Liu Qiang East Mall CEO said , Jingdong Mall Group buy will be launched within the next three months service ; Taobao Tao Ran , director of public relations , as early as March Taobao Group buy on the launch of its own channel , " together spent. " Amoy is a music -based B2C website selling shoes , Vice President Chen Hu told reporters , buy network is helping the busy B2C . "We in the United States delegation , pushed rice coupons to spend 5 dollars to 90 dollars you can get coupons . looks like fat, 85 dollars to consumers . In fact, I'll use this money on advertising , the same Took out . Then I put the money directly to consumers , so that he came not better shoes . " Chen Hu said . IResearch Advisory senior analyst and Abroad that the sudden emergence of the 2010 Group buy site , but Group buy has a long history as a form of consumption . For businesses , the current Group buy site has at least two effects , one sales channel , the second is the marketing channel . This is the hottest online shopping market in 2009 a " spike "," limited buy "and other activities similar to the role . The biggest difference is , buy the number for more stringent requirements , while the spike and the limited time buy for the node to be precise . In this sense , the market will continue Rhythm of that fiery Group buy , buy as a marketing and sales channels will gradually become the major business and shopping platforms , and a variety of standard with high traffic sites . According to the China Electronic Commerce Center, at the end of in June , China had 485 Group buy site is expected to reach 880 by year-end . At the same time , a number of Group buy aggregation site also emerged . This is one of them called the "E Group buy navigation States "website , Internet users on the earlier "E country " is no stranger . North aspect Management Consulting Group Partner week rule the country in an article on E wrote , as early as mid-2000 , Beijing San Huan street into a piece of eye-catching billboard to read "E States 1 hour "," Pure Background revealed a festive red and fanaticism . " At that time, as the pioneer of the domestic online shopping , E States first proposed the " free home delivery within one hour " promise. Wang Xing , Chen Hu had bought something in the E state . This is an unbelievable commitment. Shuji recalls have good friends in the 12 o'clock under the single point of a Coca-Cola , and she sent within 1 hour . "We were very shocked to see the kind of feeling as if communism has been ahead of schedule , we can allocate up . " As the logistics , payment and other supporting backward links , E State net very soon, " With best wishes utopian , since improper commitments fell to their starting line . " "It is China's net purchases of martyrs . " Chen Hu said . Su Huiyan memories , ten years ago , the earliest people who participate in net purchase amount only dares to buy a number of smaller , standardized high level things , such as books . " Clothes that time is definitely not buy . " Mei Guowang business across the Pacific Ocean at this time have completed the financing market, the domestic counterparts are devastated with the Internet bubble burst . But in 2003, "SARS" is short for electronic commerce has brought about a spring . Many people work from home , the community is particularly high on the demand for PC . From Beijing Jin Hengsheng technology company's Web site shows that mid- year in April to 5 months, computer online consumers rose more than 60 times . All were in the "home " very years, online shopping for the first time reveals a strong potential. "SARS" in the birth of Taobao , and Alipay set up the second year to solve long-standing online shopping two ills : the introduction of commercial evaluation system Taobao , has initially solved the problem of credibility in front of buyers under buyer Comments to assess the reliability of the seller ; and as a third party payment platform Alipay , effectively increasing the safety of online transactions . In the C2C market , Taobao success come from behind and a dominant ; B2C side is Dangdang , excellence and Jingdong survive the hard times in recent years into a steady upswing. C2C site occupies the leading online shopping market in China , according to statistics, first half of 2009 , the national network of shopping total amount of 119.52 billion yuan , Internet users in the C2C and B2C shopping site to spend the amount was 106.37 billion yuan and 13.15 billion yuan . Why is C so much great than B , Chen Hu that China's business environment and consumer habits determine the form of e-commerce . " line in China is really quite a mixed bag . people living in big cities , more than a monthly income of three thousand dollars , for the children to buy a pair of Nike shoes three or four hundred , barely acceptable. but a small town , they have no money, they also Thought of a better life , four hundred dollars that they will be very distressed . this time there was a place online to see hanging out selling only 100 , looks no different , he would very heart ah . " Chen Hu said, " But B is not false , there are not fake after all mixed up in this circle . " Online shopping blowout occurred in 2008-2009 . Ministry of Commerce August 30, 2010 released data shows that online shopping transactions in 2008 amounted 125.7 billion yuan , up 258.6 billion yuan in 2009 , up by 105.8% . This figure , also the first time a social commodity trading 2% of the total mark , the scale of online shopping to reach 108 million users , an increase of 45.9% . That is, 10 users where there is a net purchase three participants . In the figures, the online shopping also began the development of morphological differentiation , such as accessory, and bulk purchase of new models starting to appear. "I now buy almost all of the things , we must first go to see there Taobao . "" deep net purchase fans , " Su Huiyan said she looked great ceremony of the shopping process a sense of : the first network to collect information , prices, Purchased Will line dry in the sun , shopping experiences to share with friends . Love and fear Chen Hu said that China 's online shopping market than the U.S. overall behind 5 to 10 years , appeared in China 's various online shopping patterns , almost all copying the United States . Reference to USA Today , you can see the future of e-commerce in China . Sino-US difference in the absolute number of Internet users do not have to more than 200 million . But 75% of Americans online , and Internet users in China accounted for only 15 % of the total population . U.S. online shoppers higher average age of many, many housewives , and even 60 -year-old in online shopping ; in China, this is basically who do not trust in online shopping and even the main opposition group . 53 -year-old Chinese artist Ai Weiwei, is still unfamiliar to the network share a young man he was living in the United States for many years . " I like to see the real thing , I never online shopping . " He felt that the quality of Chinese products in the big problem there , trust is difficult to see in-kind . Sociologist Li Yinhe no online shopping experience, she was older than 4 years Ai Weiwei . " I do not make Alipay, which complicated things heard . "But she thinks the network consumption is a direction , " said shop around Well, you are much better at home than on the Internet can do . " Suhui Yan said , the traditional consumer groups on the network share there is a sense of curiosity and fear , some of them have joined to purchase army , how to adapt to this change is the current e-commerce market development challenges. Online on the line following the promotion of new Internet users , and ease of use options to change the network access , e-commerce sites are facing new problems. China erratic policy changes , also present new challenges to online shopping . China Customs has issued a notice that on September 1 , the Department will apply for personal mail on imports or exports tax adjustments , individual mail items from the import tax from 500 yuan taxable transferred to 50. For this adjustment, many people think that would be a severe blow to overseas Shopping Service business . " Domestication of the workers in the nineteenth century , the twentieth century domestication of the consumer . " Peking University professor of sociology Yefu notes down in the French scholar Jean Baudrillard 's words . As critics of American-style consumerism , Yefu that in the industrial era , the businessmen strive to influence people with " consumption "instead of" life. " In the end, many do not really need things stuffed into life . The development of online shopping , no doubt fueled for consumerism . "Online, I'm fine, at least save the cost. A lot of people do not need to own things on the web , we can pass on . " In an interview , so Yefu answer . But he still insists criticism of the ideology of consumption , the network is just a channel , do not blindly criticize . He said he is rarely buy things , "I bought the same, online books , in reality, to buy food . online course, can not buy food , and no way to fresh ah . "
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