IMO this will be viewed as positive for the stock. If not familiar with him there are articles noting he's one of the very best whales despite the fact most have never heard of him because he keeps a low profile.Sounds like he wants to get more involved with management and is filing the 13D so he doesn't have to worry about regulatory issues regarding his status. As one analyst note put it, the company kitchen sinked all the bad stuff in the CC. So we may be looking at a bottom. Sure, there are macro headwinds and management
missteps but the stock may have been punished enough now and the increased involvement of Kevin Douglas to the point of filing a new 13D may mark a bottom in perceptions and the stock.
From the filing:
Representatives of the Issuer recently solicited Kevin Douglas’ views regarding certain matters including the Issuer’s management and strategic direction. The Filers filed this Schedule 13D to permit free communication between the Issuer and Kevin Douglas on this and other topics
http://archive.fast-edgar.com/20141031/AV22GQ2FZZ2RWZZ222ZQ2ZXQVGD6YZ22D26Q